Instagram engagement rate calculator

Add up the likes, comments, shares and saves on a post, divide by your followers and multiply by 100. With the accounts reached and views from your insights, divide by that instead to judge the post rather than your audience. The calculator above does it for you and shows the math.

Followers to compare accounts, since anyone can see a follower count; it is the number brands usually ask creators for. Reach, impressions or views to judge a post, since they count only the people who saw it. The calculator works out every one you have numbers for, so you do not have to pick.

No network publishes a benchmark, and published averages differ a lot between studies. As a rough guide by followers: below 1% is low, 1–3% is typical, 3–6% is high and 6% or more is very high. Smaller accounts usually score higher than large ones, so your own rate over time is the better comparison.

Every tool picks its own interactions and its own divider. Some divide by followers, some by impressions, some by followers times the number of posts, and some count clicks or profile visits as interactions. Only compare rates worked out the same way.

Add each post above. The rate by followers is the average per post: all interactions ÷ (followers × posts) × 100. The rates by reach, impressions or views add up the interactions and the audience of the posts that have that number, so a post seen by more people weighs more.

Yes. Type counts the way the apps show them, like 12.5K, 1.2M or 3,450, and the calculator turns them into whole numbers.

No. The calculator runs in your browser and nothing you type is sent anywhere. Your numbers stay in this browser so a reload does not lose them, until you clear them.

Yes. Connect your Instagram account and Foliwo Insights shows the engagement rate of every post you publish, without copying numbers by hand.